Promotional products, from branded mugs to custom tote bags, can be a powerful marketing tool. Done right, they can generate brand awareness, create positive associations with your company, and even drive leads. But with so many options available, how do you create a promotional product campaign that truly delivers results?
Here are some key steps to get you started:
1. Define Your Goals: Before diving into product selection, make sure you're clear on your campaign's goals. What are you hoping to achieve? Here's an example:
If your goal is to drive traffic to your website, ensuring you include your website URL or a QR code prominently in the product's design.
2. Know Your Audience:
Understanding your target audience is crucial. Who are you trying to reach? What are their needs and interests? If your target audience is young professionals attending a tech conference, you might offer branded portable phone charges. This caters to their tech-savvy needs and provides a useful product they can use frequently.
3. Choose the Right Products:
Functionality is key. You might opt for promotional products that people will actually use and keep. Consumers are increasingly conscious of receiving or getting products that are not going to end up in landfill. Therefore, it’s important to choose sustainable and eco-friendly options. Items like water bottles, travel coffee cups, and reusable shopping bags are great choices because they're practical, reusable, and reduce waste. Additionally, consider products made from recycled or biodegradable materials, and those that have minimal packaging. This not only aligns with environmental values but also enhances your brand’s reputation for sustainability.
4. Don't Skimp on Design:
Your promotional product is an extension of your brand. Make sure the design is visually appealing and aligns with your brand identity. Create a custom design that incorporates your logo, brand colours, and a clear call to action (CTA). This reinforces brand recognition and encourages user engagement.
At YSPL, we have an in-house designer for this reason! We're ready to help with any artwork requirements and happy to assist in creating a unique design that's tailored to your brand.
5. Track Your Results:
Measuring the success of your campaign is essential. Using trackable links on your website or landing pages reached through QR codes. This allows you to see how many users engaged with your website after interacting with the promotional product.
By following these steps and keeping your target audience in mind, you can create effective promotional product campaigns that generate brand awareness, leads, and positive results for your business.
If you're ready to explore your options when it comes to promotional product needs for your business, get in contact with us today!
Dandenong Market Promotional Products.
Recently our team was delighted to produce some creative event merchandise for one of Melbourne’s oldest and most vibrant markets – the Dandenong Market!
The market was after branded products to promote their brand at their upcoming event ‘The Cooks’ Tour’, as well as having a stall at the Good Food and Wine Show!
We put together a one of a kind, on-brand story board showcasing a wide range of products, that would elevate their brand on the day of the event. Their team made the final selection of products choosing – aprons, tea-towels, notebooks, and coffee cups. Once we had design approval, we swung into action and worked with our valued suppliers to get the goods produced and delivered to the market.
They had the products available to purchase at the Good, Food and Wine show, which showed that they knew their audience, and chose the right products.
"I love our new range of Market merchandise! As Dandenong Market is such an important community asset, it was essential for us to partner with an organisation with similar values that could help us to produce a range of high quality and great value merchandise. Who else but Y Services!
It’s been great working with you and the team on this project. We’re really happy with the product and I’m pleased to say that my cup of Dandenong Market coffee tastes even better out of a Dandenong Market reusable coffee cup!" - Ian Sumpter, General Manager, Dandenong Markets.